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July, 1995
to August, 1999
Manager,
Worldwide Employee Communications
Intranet
and Communications Strategist
At Silicon
Graphics, excelled in communications, marketing, and business
development roles.
Responsibilities
included global messaging to all employees, and managing Junction, the
corporate global Intranet. Also oversaw online content and process
integration across internal and external audiences. Worked closely with
and managed web and cognitive architects to build next generation
intranet communications and web solutions. Managed cross-functional
teams related to specific communications and online initiatives. Worked
closely with and coached executive team on successful employee
communication strategies.
Executive
Editor, Junction, Silicon Graphics' Intranet
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Determined
strategic direction for global intranet
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Managed
evolution and architecture of corporate intranet regarding content and
knowledge management
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Advised
executives and senior managers about communication to employees ·
Managed daily operations of SGI's intranet gateway
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Oversaw
decisions and managed team and pool of external consultants for content
creation, production, and distribution
Intranet
Communication and Global Messaging Strategist
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Spearheaded
a new global communication model integrating journalism principles
inside the corporation
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Managed the
integration of content and web capabilities into an online environment
across diverse audiences
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Drove
worldwide information dissemination process
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Led
enterprise-wide, cross-functional content management teams
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Created and
oversaw messaging processes and guidelines that linked different
organizations, eliminated duplication, and created consistency
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Drove
corporate-wide web content and technology decisions
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Represented
the company, the intranet, and communication strategies to key
customers, at conferences and to the press
Worldwide
Product Marketing Manager, Silicon Studio
Responsible
for comprehensive marketing program and business plan for worldwide
training facilities focused on the entertainment vertical market.
Strong focus on marketing, sales, and business development functions
for Los Angeles and London owned facilities. Also instrumental in
establishing worldwide Authorized Training Centers. Oversaw all aspects
of efforts to increase revenue in the training centers.
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Created
collateral such as catalogs, course schedules, web site, datasheets,
course materials, program brochures, and direct mailers
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Managed all
conference and event promotion, advertising and public relations
campaigns, and internal presentations
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Created and
managed telesales and corporate sales program
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Researched,
analyzed, and communicated customer needs and feedback
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Created
business proposals for training opportunities
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Provided
feedback on course materials and content under development
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Oversaw
Manufacturer's Release process for all training products
Business
Development/Business Planning, Professional Services, Worldwide
Customer Service
Responsible
for creating and incubating new vertically-focused professional
services. Instrumental in creating customer education business plan to
re-engineer the business.
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Created
comprehensive business plans for education and vertically-focused
services
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Researched,
analyzed, and communicated customer needs and feedback
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Uncovered
sales opportunities for reps; worked with them to deliver customer
presentations and follow up
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Evaluated
business plans from prospective training partners
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Led
cross-functional teams to introduce new products
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Created
Phase Review Process for new product introductions
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Performed
ROI calculations for new business opportunities
Fiscal
Responsibilities:
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Managed
annual budgets of between $1-2 million
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Responsible
for quarterly financial performance of training centers
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Set pricing
for new product offerings, including professional services, course
delivery, licensing, and Authorized Training Center program
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