March, 1994 to July, 1995 

Director of Alliance Development

Project Manager 

Managed the Agora Digital Marketplace project (a business-to-business online community for new media and creative digital professionals) through evolution from a print published directory to a global Internet-based virtual community. As Project Manager, developed electronic product offerings based on market research and outside-the-box thinking. Vital team member charged with designing, promoting, and selling paradigm-shifting electronic products. Responsible for conceptualizing and creating all marketing materials including brochures, national advertisements, media and press kits, price sheets, and conference materials.

As Director of Alliance Development, managed all outreach for the company, including marketing, public relations, sales, and business development functions. Developed a department sales strategy and managed a staff of three to implement it. Developed a marketing and distribution plan and managed a staff of one to implement it. Developed a content acquisition plan and managed a staff of three to implement it. Oversaw all public outreach and exposure including conference presence, product demos, event hostings, press conferences, and press interviews. At all times, spearheaded and communicated the vision of Agora and the company. In conjunction with the CEO, was the driving energy behind the product.

Built an extensive contact database and managed relations with numerous accounts including major strategic alliances, joint ventures, World Wide Web development projects, and virtual community development projects. Developed corporate contacts for publicity, entertainment, media, and content partners.