In Beyond Spin, you will discover a new strategic brand of corporate communication that cuts through the Dilbertesque cynicism to engage a workforce, manage constant change, and align an organization. Beyond Spin presents the concept of "strategic corporate journalism" as a way to communicate authentically, quickly, and fluidly in a way that engenders trust among employees and matches business objectives. The book showcases dozens of working models and examples of "reporting on yourself" in ways that help companies better meet business objectives. In both Beyond Spin and Customer.Community, you'll see similar themes: how communicating openly, honestly, and without attempting to control every word actually inspires the loyalty of people-whether they are employees or customers. 

Beyond Spin, The Power of Strategic Corporate Journalism, published by Jossey-Bass/Simon Schuster in October, 1999.